Differentiate Yourself
Remember, the world is overcrowded with information. People are bombarded every day with new opportunities to purchase something. Your market is no different. Even if you believe your offering is unique, there will likely be someone else doing something that is similar. Help your market recognize your unique differentiators and how you, specifically, can help them. This could be intellectual capital you have to share, or a unique way of responding to the needs of your market. Don’t expect your audience to know why and how you are different. Help them connect the dots.